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A beginner's guide to branding a conscious business.

(So you can be the creator of your own brand)

 

Entrepreneurs are a special breed...

We're the dreamers, the doers, the ones who can see things differently.

You have this vision.

A vision for a life and business that makes your heart sing.
Living a life that completely aligns with your values.
Doing work that creates waves of positive change in the world.
Running your own business that vibrates at your unique frequency.
 

But… something’s missing:

You lack the clarity and confidence to communicate your vision to the world.
You know you need a logo, a website, social media graphics, and so much more…

But you don't know where to begin...

 

Introducing Visionary Branding Course.

Visionary Branding Course uses video lessons and live Q&A to teach you how to create a values-aligned brand and website for your conscious business.

I'm not going to teach you every aspect of design and branding - that would be incredibly overwhelming and time-consuming.

Instead, you'll receive simple, practical tutorials on the basics of brand strategy and design. You’ll learn how to make your business align with your vision and values and how to translate that unique vibration of your brand into beautiful visuals like a logo, social media graphic templates, and a custom Squarespace website.

I desire to help you build a business that supports the vision in your heart.

The best part? You’ll no longer be living a life where your business is stuck in a dream-state. Your business will be alive and vibrant, ready to grow and thrive!

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Take a look at what's included:

 

Instructional videos with live Q+A sessions that will end up recorded in our resources page

Lifetime access to the lessons and bonus files

A comprehensive workbook filled with worksheets, checklists, guides, and cheat sheets

And practice files to help you follow along with key lessons

 
 

The journey we’ll go on together…

On May 26th, the course will go live and the first group of Visionary Branders will begin their journey through the course. 

Every two weeks, a new module will land in your inbox. This creates time and space for you to work through all the lessons and make your branding and designs.

We’ll also meet live five times for Q&A, once for each module. All the Q&As will be recorded and available to you to watch in our resources page (in case if you can’t make one live)

You’ll be able to meet the other folks taking the course with you and ask me questions about your process, designs, website, etc.

The course content is broken down into five main modules, designed to transition you easily from your brand foundation to designing your new brand identity. 

 

COURSE SCHEDULE

 
 

Connecting with the soul of your business

Module 1: The World of Your Business

Uncovering how to create your business from a soul-centric place.
Module opens on May 26th with our first live Q&A on June 1st, 2017.

Lessons include...

  • Embodying the Mindset of A Conscious Business Owner: Developing a business from this space involves a specific mindset.

  • Clarifying Your Vision: A meditation that allows you to get in touch with your business and see where it wants to take you

  • Owning Your Unique Value: Discovering what your unique value proposition is as a business owner.


Module 2: Branding Foundations

Translating your values and vision into a clear brand foundation.
Module opens on June 1st with our live Q&A on June 15th, 2017.

Lessons include...

  • What is Branding?: Learning how to create a fully-fleshed out brand (hint: it’s more than your logo)

  • Clarifying Brand Pillars: Getting clear on your core values and how they guide your business branding and decision-making

  • Your Core Audience: Figuring out who your community is and how to connect with them from an authentic place

  • Establishing Your Tone & Voice: Selecting keywords that will become the basis of how your brand interacts with others

  • Getting Yourself Out There: How to introduce yourself to others in a way that’s clear and confident

Introducing your conscious business with confidence


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Creating a brand that looks and feels like you.

Module 3: Your Visual Identity

Designing your way into a visual identity that feels like you.
Module opens on June 15th with our live Q&A on June 29th, 2017.
 

Lessons include...

  • Color Psychology: How to choose colors for your brand that is multi-use and aligns with your brand

  • Creating a Moodboard: How to pull together the right inspiration images to set an aligned and powerful aesthetic for your visual identity

  • Photography: Basics of DIY photography and how to choose great photos to develop a consistent look for blog posts, web design and social media

  • Brand elements: Illustrations, icons, graphic shapes… learn how these items can pull your brand together into an experience that is cohesive and memorable

  • Typography & Fonts: Learn how to make smart font decisions for your look

  • Logos: Create your very own logo using all the elements we’ve learned! Covers logo best practices and what variations of your logo you will need for your business

  • Composition: Understanding key underlying principles of composition so you can create designs and choose brand assets in a way that makes sense for differing, specific needs

  • Brand Style Board: Integrating all the different elements into one document so you can see how your brand elements work together

  • Choosing the right creative team: Where to find creative freelancers to help you grow your brand and how to pick the right ones


Module 4: Activating Your Visionary Brand

Implementing your fresh new brand into your social media presence, website that you’re proud to share with the world (using Squarespace).
Module opens on June 29th with our live Q&A on July 6th, 2017.
 

Lessons include...

  • Telling Your Story Online: Understanding how to share yourself online is key to getting your business out there

  • Choosing Social Media Platforms: Get clear on which social media platforms are going to play up your strengths

  • Website Planning: Plan and create a flow for your site so that you can organize all your content

  • Getting To Know Squarespace: How to choose the right template for your business so you have the right foundation for your website

  • Website Page Layouts: Guidelines to creating pages on your site that are concise and easy for your customers and clients to digest

  • Branding Your Social Media Presence: Creating banners and profile images that carry your brand smoothly through to your social media profiles

  • Launching Your Visionary Brand: Creating a launch plan that gets your world excited about your fresh new branding!

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Set up and share your fresh new brand!


Create the change you desire to see in the world.

Module 5: Doing Good Is Good For Business

Building out lasting impact with your business from before you launch.
Module opens on July 6th with our last live Q&A on July 20th, 2017.

Lessons include...

  • A Changing World For Good: Discovery why good is now the ultimate way to do business and how it is backed by research

  • Doing Good As A Service Business: How to think about being a conscious business as a service-based business

  • Doing Good As A Product Business: How to think about being a conscious business as a product-based business

  • Reaching Out: How to find like-minded communities, influencers and businesses that would love how you’re doing good

  • Certifications & Organizations: Learn about the different ways to make your do-gooder tendencies official and distinctive

This course takes you from a foggy business idea to a clear vision of your business with a custom branded website that is beautiful, professional and made up of you.

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Why you can trust me

My name is Nadia Payan, and I'm a crazy intuitive, a graphic designer, brand strategist, and the founder of Good Axe Designs.

I've had 6 years of formal training in advertising, strategy and design and over 10 years of experience in advertising and marketing strategy, campaigns and design working with big box brands for big box advertising agencies.

The problem was that these brands were not aligned with my values. They had no soul.

Since launching Good Axe Designs in 2015, my team and I have collaborated with dozens of businesses to create brand strategies and designs that are steeped in meaning and purpose. These conscious business owners have one thing in common: They all desire to live a life of meaning, impact and positive change.

 
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Why I created this Course

I believe that if folks created businesses from their innermost desires, the world would be a better place. When businesses are created from a space of values and positive impact, magic happens.

Visionary Branding Course came to life because my innermost desire is to be a part of the conscious business movement by helping others (like you) launch their businesses so that they can begin their own positive impact on the planet.

I also know when you first embark on your entrepreneurial journey you just don’t have thousands of dollars to invest in custom design (yet!). So this course is available to you at an affordable investment - one that you can make happen even if you haven’t made your first sale. You’ll finish this course with clarity on your brand, with a custom-branded website and supporting designs… all in the name of you making a living through creating positive change.

Who is this course for?

Heart-Centered Creative Entrepreneurs

If you run a creative business, you'll run across brand design needs on a consistent basis. This course will equip you to create branded graphics as those needs arrive.


Mission-Driven Bloggers

Custom blog graphics, website updates, and media kits have the potential to level up your blog and make it more professional. These items can set you apart from the millions of other blogs out there.


Healers and Light-Bearers

For those whose work spiritual work and healing, creating a consistent brand will only amplify the reach of the work you already do. This course will equip you to create branded graphics as the need arises in your business.


Whether you're a calligrapher, illustrator, hobbyist, photographer or painter, the ability to present yourself in a way that is aligned with your artistic and also professional, will open you up to great opportunities in an increasingly digital age.

Artists

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Payment Plan: Visionary Branding Course

4 Payments of $95

29 Video Lessons

Walk-through tutorials using Photoshop, Canva & Google

Worksheets to help you apply the course content

Live Q&A sessions to get feedback and clarity on your questions

Pre-designed templates for your moodboard & brand style board

BONUS: Access to the Visionary Branding Course Slack community

4 Payments of $95

Pay in Full: Visionary Branding Course

$380

29 Video Lessons

Walk-through tutorials using Photoshop, Canva & Google

Worksheets to help you apply the course content

Live Q&A sessions to get feedback and clarity on your questions

Pre-designed templates for your moodboard & brand style board

BONUS: Access to the Visionary Branding Course Slack community

BONUS: One 30-min live video strategy session with Nadia to be redeemed any time you desire (video will be recorded)

Pay In Full $380

 
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Giving Back

I believe that we expand to fill the containers with which we are greeted. Travel has played such a huge role in my life — it's allowed me to see beyond myself and connect with people from all walks of life. Travel is my lens to humanity.

Enter Nyah Project - a Miami-based non-profit organization that provides fellowships for diverse youth from underserved communities to experience worlds beyond them and discover their true purpose.

10% of all revenue made from every sale of Visionary Branding Course will make its way to supporting Nyah Project.

This means for every sale of $380, $38 will go to getting these high schoolers out to see the world.