The journey we’ll go on together…
This Fall, the course will go live and the second group of Visionary Branders will begin their journey through the course.
Every two weeks, a new module will land in your inbox. This creates time and space for you to work through all the lessons and make your branding and designs.
We’ll also meet live monthly for Q&A, so you can receive on-going support for every module. All the Q&As will be recorded and available to you to watch in our resources page (in case if you can’t make one live)
You’ll be able to meet the other folks taking the course with you and ask me questions about your process, designs, website, etc.
The course content is broken down into five main modules, designed to transition you easily from your brand foundation to designing your new brand identity.
Connecting with the soul of your business
Module 1: The World of Your Business
Uncovering how to create your business from a soul-centric place.
Embodying the Mindset of A Conscious Business Owner: Developing a business from this space involves a specific mindset.
Clarifying Your Vision: A meditation that allows you to get in touch with your business and see where it wants to take you
Owning Your Unique Value: Discovering what your unique value proposition is as a business owner.
Module 2: Branding Foundations
Translating your values and vision into a clear brand foundation.
What is Branding?: Learning how to create a fully-fleshed out brand (hint: it’s more than your logo)
Clarifying Brand Pillars: Getting clear on your core values and how they guide your business branding and decision-making
Your Core Audience: Figuring out who your community is and how to connect with them from an authentic place
Establishing Your Tone & Voice: Selecting keywords that will become the basis of how your brand interacts with others
Getting Yourself Out There: How to introduce yourself to others in a way that’s clear and confident
Introducing your conscious business with confidence
Creating a brand that looks and feels like you.
Module 3: Your Visual Identity
Designing your way into a visual identity that feels like you.
Color Psychology: How to choose colors for your brand that is multi-use and aligns with your brand
Creating a Moodboard: How to pull together the right inspiration images to set an aligned and powerful aesthetic for your visual identity
Photography: Basics of DIY photography and how to choose great photos to develop a consistent look for blog posts, web design and social media
Brand elements: Illustrations, icons, graphic shapes… learn how these items can pull your brand together into an experience that is cohesive and memorable
Typography & Fonts: Learn how to make smart font decisions for your look
Logos: Create your very own logo using all the elements we’ve learned! Covers logo best practices and what variations of your logo you will need for your business
Composition: Understanding key underlying principles of composition so you can create designs and choose brand assets in a way that makes sense for differing, specific needs
Brand Style Board: Integrating all the different elements into one document so you can see how your brand elements work together
Choosing the right creative team: Where to find creative freelancers to help you grow your brand and how to pick the right ones
Module 4: Activating Your Visionary Brand
Implementing your fresh new brand into your social media presence, website that you’re proud to share with the world (using Squarespace).
Telling Your Story Online: Understanding how to share yourself online is key to getting your business out there
Choosing Social Media Platforms: Get clear on which social media platforms are going to play up your strengths
Website Planning: Plan and create a flow for your site so that you can organize all your content
Getting To Know Squarespace: How to choose the right template for your business so you have the right foundation for your website
Website Page Layouts: Guidelines to creating pages on your site that are concise and easy for your customers and clients to digest
Branding Your Social Media Presence: Creating banners and profile images that carry your brand smoothly through to your social media profiles
Launching Your Visionary Brand: Creating a launch plan that gets your world excited about your fresh new branding!
Set up and share your fresh new brand!
Create the change you desire to see in the world.
Module 5: Doing Good Is Good For Business
Building out lasting impact with your business from before you launch.
A Changing World For Good: Discovery why good is now the ultimate way to do business and how it is backed by research
Doing Good As A Service Business: How to think about being a conscious business as a service-based business
Doing Good As A Product Business: How to think about being a conscious business as a product-based business
Reaching Out: How to find like-minded communities, influencers and businesses that would love how you’re doing good
Certifications & Organizations: Learn about the different ways to make your do-gooder tendencies official and distinctive